ASK Craig: Latest Advantage to Woodinville Business Network - Mobile Website
For the last two years, Craig Hawkins has been attending weekly networking meetings of BNI at the Woodinville chapter. Recently, many BNI members were sharing with their colleagues how a local Internet professional, Melinda Davies of WSI Marketing Plus, had helped them gain prospects and customers using search engine marketing and also provide a mobile version of their website for smart phones. Craig met with Melinda and knew immediately she was the person he needed to handle web marketing. We asked him some additional questions regarding the launch of his new mobile site.
Question: What is the main difference between the two websites?
Craig: We’ve had a website for almost 10 years. Obviously, during that time, the way prospects and customers access our site has changed dramatically. The biggest issue prior to working with Melinda was the fact that anyone trying to access our site from a smart phone couldn’t read the content. I have since learned that this is a common challenge based on the smaller screens. Melinda told me she could create the mobile version using the format and content from the existing website. Within less than a month, the mobile site went live and looks fantastic.
Question: What other web marketing efforts are you engaged with WSI?
Craig: I’m very excited about the QR codes that will be displayed very soon on the rear of our company vehicles. This is another technology tool that again simply wasn’t available for small businesses until recently. You’ve probably seen them on all sorts of products and grocery store items. You can use your smart phone to scan the QR code to receive discounts and promotions. I had been working on a static marketing code with a previous vendor. The main constraint was that you couldn’t change the content. Melinda helped create a dynamic code that anyone can scan and instantly access the mobile site using their smart phone. In addition, the content on the landing page can be custom for specific marketing promotions.
Question: What can you tell us about the local BNI chapter?
Craig: Our chapter, “Woodinville Power Partners,” is #1 in the Pacific Northwest in terms of dollars raised and referrals passed to members. We meet every Thursday morning at Russell’s restaurant at 7:30am. Any business owner seeking to increase revenue should attend.
Question: Would you recommend Melinda?
Craig: 100% YES. Not only has she created the dynamic QR code and mobile version of the website, but she also handles key words and other content to optimize what’s called organic search. That’s when someone is searching for your website on the Internet without clicking on an advertisement. She’s a pro.
Craig Hawkins and his team at EnviroShield have more than 20 years of experience in water damage and mold remediation. They’re certified, utilize a nationally recognized protocol and provide a 25-year guarantee on all work. For more information visit www.enviroshieldnw.com.